Omaha, Nebraska- The results of a nationwide survey on grain usage were released today revealing sorghum as the least popular cereal crop amongst pre-teens and adolescents, despite its being widely considered by experts as the 5th most important cereal crop in the world with over 440,000 square kilometers devoted to its production.
"This comes as a shock to the entire sorghum industry," Sorghum Council representative Wes Engle admits. "We honestly thought that sorghum was a grain with the kind of rebellious edginess and in your face attitude that today's youth responds to. I guess it's back to the drawing board."
Industry insiders feel that sorghum is going to have to perform a major overhaul of their image if they are going to compete with more popular cereals such as buckwheat and millet. Grain analyst Casey Steinberg explains "They have to get their product out there with some key product placement deals. I mean, look what High School Musical 2 did for quinoa. I'm seeing Hannah Montana with a piping hot bowl of sorghum porridge or maybe Paris Hilton drinking gluten-free sorghum beer!"
Saturday, September 8, 2007
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