Fuschl am See, Austria - Not satisfied with the inability of regular formulas to vitalize the developing body and mind of infants, Red Bull GmbH, the eponymous producer of an energy drink popular with college students and young males around the world has set its sights on this untapped market.
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| A human baby, shown here being fed standard infant non-energy formula by a negligent caregiver, can't even hold their own bottle let alone fly through life |
"We're going to revolutionize the infant formula market with our new Baby Red Bull Extreme®," company founder Dietrich Mateschitz explained. "Parents are sick and tired of infant formulas that don't provide vital substances that babies lose during times of increased mental and physical exertion. With Baby Red Bull Extreme® energy formula, which comes in both powder and ready to feed options, parents won't need to worry that their little one is failing to maximize every minute of every day from tummy time to toddling."
But helping young humans to achieve optimal concentration and reaction speed is only one aspect of Mateschitz's plan for Baby Red Bull Extreme®. "My goal is for all babies around the world to benefit from our scientific advancements in energy formulas. Every single one. Only then will humanity reach its true potential as shepherds of our Mother Earth!"
According to the Baby Red Bull Extreme® website, the advanced formulation has been scientifically designed to be as similar to human breast milk as possible, with a few additions that Mateschitz claims will add up to more than the sum of their parts. "Sure, breast is best, if that's all that's available. Like if you are in some of depressing third world country or something like that. But only Baby Red Bull Extreme® provides these growing children with the taurine, glucuronolactone, caffeine, acesulfame K, and aspartame that their bodies need on a daily basis."
Infant nutrition experts have expressed some concerns regarding the addition of infant energy formulas, like Baby Red Bull Extreme®, to a young child's diet. Farahilde Obermoser, a pediatric clinical nutritionist at Rot Stier General Hospital in Vienna, believes that a diet consisting of a significant amount of Baby Red Bull Extreme® infant energy formula might not be the right choice for every family. "We would love for all babies to reach their full genetic potential, and they definitely would on this formula, but sadly not all parents will realize the importance of doing what they can to give their babies wings."
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