Miami, FL - American multinational fast food restaurant chain Burger King has announced plans to show support for transgender people in a PR campaign set to roll out during Pride Month in 2024.
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| An Original Chicken Sandwich, shown here feeling validated by Burger King's pledge to donate 40 cents from its sale to a charity that promotes acceptance of gender diversity |
"Burger King wants to show its support for the transgender community," CEO Joshua Kobza explained. "We fully believe that nobody knows our customers better than themselves. Having it your way doesn't just apply to when a customer asks for pickles on their Triple BK Stacker, but also to where they fit on the spectrum of gender identity and expression."
The campaign, which will roll out in select stores in California, New England, and Norman, Oklahoma, will integrate modern technology into the dining experience. According to Kobza, all a customer will need is an appetite and a smartphone. "Every sandwich will come with a QR code that reveals how it was made at "birth" and how it identifies now. Maybe that Whopper you ordered is really a pre-transition BK Big Fish. It's just a fun way to show that we care and maybe even open a few minds at the same time."
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