"This is a first of its kind method of administering an antibiotic and a revolutionary means of enhancing water as a healthy beverage," Pfizer President and CEO Ian Reed explained. "We at Pfizer believe strongly that this will improve medication compliance, help consumers to maintain hydration, and support a healthy and active lifestyle."
Zithromax, a macrolide antibiotic derived from erythromycin, inhibits bacterial growth by disrupting the synthesis of proteins. It has been one of the most commonly prescribed antibiotics in America for over a decade, primarily prescribed to treat respiratory tract infections, chlamydia and parental anxiety. Although flavored liquid and chewable oral antibiotic formulations are not new, Zithromax Flavor Blast™ marks the first time that an antibiotic has been incorporated into a product meant to add flavor to a food or beverage.
|Z-Blast™ enhanced water can also be applied topically for cooling and skin immune system support|
According to Pfizer, each squeeze of Zithromax Flavor Blast™ will contain about 250mg of azithromycin as well as 20% of the daily requirments of B vitamins. According to Mort Fishman, an infectious disease expert on the development team at Pfizer, Zithromax Flavor Blast™, or Z-Blast™, also contains significant quantities of guarana extract, and the amount of caffeine typically found in a 6-ounce cup of regular coffee.
"Z-Blast™ gives discerning consumers more control over their beverage experience," Fishman said. "These are high quality ingredients and all natural flavors contained in a unique bottle with a secure valve and an innovative click closure system to maintain lid security. It provides sustained energy with no crash like you get with sugary drinks, and it complements the body's natural immune system with an antibiotic proven to be popular."
At rollout, several different flavors will be available by prescription. "If you asked me, all the flavors are delicious," Reed revealed. "The classics are there. Cherry. Watermelon. Strawberry. But we told the R and D guys to just have fun with it. I like our Tropical Rain™ flavor. It's a combination of pineapple, coconut and human tears."