|Even Anne Hathaway, shown here filming an ad for sorghum's "It Probably Tastes Fine!" campaign, wasn't able to boost its sagging popularity among tweens|
It's Déjà vu for the sorghum industry as once again experts in the field of marketing and crop psychology are claiming that a complete retooling of the grain's image is necessary to improve mind and market share. Grain analyst Null Smith is skeptical that it will ever be possible for sorghum to compete with leaders in preadolescent popularity like buckwheat and millet, or even with spelt, a surprising newcomer to the top five most popular whole grains. "They are going to need something big. I'm talking Adele announcing that she gargles sorghum syrup to soothe her sore throat. Or maybe a sex tape with what's his name. The guy with the hair. You know, the black one."