American Fork, UT - KT Tape®, the leader in sports related drug-free pain and injury relief through the use of their advanced recovery products, is revolutionizing the baby care industry by combining their recognized kinesiology tape with standard disposable diapers.
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| A baby, shown here wearing a conventional disposable diaper that lacks the pelvic and abdominal muscle and soft tissue support that helps maintain an upright posture |
"The disposable diaper is an amazing product that parents and other caregivers of young children depend on," KT Tape® CEO and President Gregory Venner explained. "But there hasn't been a design upgrade since the introduction of a super-absorbent polymer to the crotch in 1984."
The new diapers from KT Tape® will utilize the same "lift and lock" technology that makes their popular line of kinesiology tapes so effective. According to Venner, there is the potential for significant medical benefit in addition to the established convenience of modern disposable diapers. "Our KT Diapers® will gently, but powerfully, lift the skin and subcutaneous tissue in the pelvis and lower abdomen, improving blood flow and lymphatic drainage and helping to reduce fussiness from gas, constipation, and colic."
Helping to enable athletes and fitness enthusiasts to perform at their best has always been a fundamental guiding principle of the KT Tape® philosophy. With the introduction of KT Diapers®, this goal of improved comfort and functionality hasn't changed. They will be distributed to caregivers, medical professionals, and daycare centers through major retailers, specialty baby stores, and medical supply distributors worldwide.
"These diapers are built for performance," KT Tape® Product Design Director Lucinda Crepe explained. "Yes, they are going to help these babies feel better, function better, and probably start walking earlier than kids using conventional diapers, but they are also going to soak up a lot of urine and feces so that a baby can reliably do their business without fear of leaks or blowouts."
KT Diapers® are designed to be applied to an infant's skin by caregivers without specific training. But in order to achieve maximum benefit, Crepe revealed that some training would be necessary. "Seeking out a fully certified kinesiology taping practitioner for every diaper change isn't practical. We do recommend that caregivers undergo KT Diaper® specific training on our website in order to avoid injuries, however. And for a small annual fee, they can obtain a full certification that will give them the confidence to train others and charge for the service."
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