Juuler Jim Jergens, shown here lamenting the lack of a vape juice designed specifically for men with erectile dysfunction |
"People talked and we listened," Juul CEO KC Crosthwaite explained. "And what they are saying is that one of the biggest hurdles to picking up one of our products and Juuling for the first time is the concern that they aren't putting something healthy into their bodies."
Like other electronic cigarettes, Juul products work by atomizing e-liquid, also known as e-juice or vape sploosh, into a vapor that can be inhaled by the user. According to Dr. Mort Fishman, a medical school graduate and certified vapologist in Juul's research and community engagement division, vaping is the perfect opportunity to mix pleasure and healthy living into one activity. "Worried about gluten intolerance? Juul will have you covered. Looking for a way to support your immune system? Why not try Juul's new Antioxidant Burst kit? And our Narcatine blend is perfect for police and other first responders who might come into contact with fentanyl in the line of duty."
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