Malvern, PA - In an effort to reach an even wider customer base by expanding into lower-income markets, leading fresh egg brand Eggland's Best is now offering an additional tier of egg quality at discounted prices for people on a tight budget.
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| An elderly couple living on a fixed income, shown here finally able to gorge themselves on dozens of eggs a day thanks to Eggland's Best's new lower cost tier of "Good Enough" eggs |
"At Eggland's Best, we take pride in providing our consumers with eggs that have superior nutrition, taste, variety, and freshness compared to ordinary eggs," Kurt Misialek, President and CEO of Eggland's Best, LLC, explained. "Now more people will be able to enjoy our eggs at a lower cost since they won't all be our best. I mean, our good enough eggs will still be pretty good, just not great. Let's call them average. Your basic egg. It's going to be a perfectly fine egg, don't get me wrong. I mean, it's not like we are going to be selling poor people eggs that are rotten or full of sawdust. It's just not going to win any egg awards. Does that make sense?"
Compared to ordinary eggs, Eggland's Best eggs contain six times more Vitamin D, 25% less saturated fat, more than twice the amount of Omega-3 fatty acids and Vitamin B12, and ten times more Vitamin E. According to Misialek, their best egg's superior nutrition comes from a proprietary all-vegetarian hen feed that contains healthy grains, canola oil, and a wholesome supplement of rice bran, alfalfa, sea kelp, and Vitamin E. "Our good enough eggs will still be nutritious, we just aren't going to feed the hens any sea kelp, rice bran, or any of the more expensive ingredients. It's still perfectly fine chicken feed. It's not like we will be selling Eggland's Worst or anything. Although I guess technically these eggs will be our worst, but that would be a terrible name from a marketing perspective. Could you imagine? If we did that? Yikes."
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